Stickiness in the context of social media means content that, you guessed it, sticks with your audience. Users of social media come across so much content every day. It’s not possible to remember it all, and even if someone thoroughly looked at and enjoyed something, they can forget it by the next day.

How to Create Sticky Content

“How to Craft Sticky Content That Your Audience Drools Over” from Niel Patel’s Digital Marketing Blog explains the best practices for creating sticky content. First, you must eliminate jargon and bring your article to its simplest form because readers mostly scan. Next, finding new angles on popular topics helps you stand out. It’s important that your ideas are vivid, not vague. You should also show credibility by including sources. There also needs to be an emotional angle, because no matter how great your ideas are, they aren’t enough. Lastly, a story has to be told to captivate audiences, you can’t be too direct. These ideas apply to using stickiness in social media content as well. 

How Activism Benefits from Stickiness

Stickiness can be used to help promote a brighter future for society. I don’t believe there are concerns about using stickiness for public good because it never hurts a movement to share memorable content. When you follow the rules of creating sticky content, it can be applied to content relating to activism. We know that digital activism has increased in popularity over the years as social media has grown. Because of this, activists can leverage social media’s best practices to generate an emotional response on important issues. The issues that are worth fighting for are usually impacting real people in real-time. As mentioned before, sticky content needs an emotional angle and storytelling aspect. When people turn to social media to share how their lives are impacted by injustices, people will pay attention and they will remember. It will stick with them.